$13,000 In Prizes, Design Options And A New Theme Gallery

  1. Design Options Culpeper Va
  2. $13 000 In Prizes Design Options And A New Theme Gallery Free
  3. $13 000 In Prizes Design Options And A New Theme Gallery Free

Are you thinking about running a contest but feel intimidated by case studies, articles and reports which all seem to be offering thousands of dollars in trips to Tahiti, Rolexes or diamond rings?

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Using the 99designs platform, you can host a ‘design contest’ where literally thousands of designers worldwide compete to create a design you love. You come up with a brief to outline what you need designed, choose a design package (bronze, silver or gold), and watch as designers submit concepts to compete for your prize. We're extremely excited to announce our newest release: Powerful design options, a new theme gallery, and a design contest with $13,000 in prizes! Powerful Design Options. We've re-thought the 'Design' tab, and separated it into 3 categories: Favorites, Design Options, and All Themes.

It’s actually one of the most frustrating things for Wishpond’s marketing team, as (time after time) we’re up against possible clients who don’t think social media contests are for them because they don’t have the budget to give away a car, boat, or all-inclusive vacation.

But you’re wrong! You can find success with a smaller prize, so long as you promote intelligently and invest your time well.

This article will show you five of Wishpond’s recent contests, all of which have prizes valued at less than $50, and all of which had huge success.

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Hopefully you’ll leave this article with a few prize ideas of your own, armed to boost social engagement and generate hundreds of qualified leads.

1. Prize Idea: Seed Bank ( Value $15)

This is my favorite example of a low-value prize intelligently marketed. If I hadn’t included a screenshot of the contest below, would you believe a pack of 20 varieties of plant seeds would drive almost 1,000 email addresses?

No, I wouldn’t either…

Why This Contest Did So Well:

This contest tapped into what the merchant’s target market was thinking about: spring, gardening, and beautiful flowers. They promoted heavily with email, social media and even Facebook ads, driving traffic to this simple landing page. I also like that there’s the lowest possible barrier of entry.

Top Tip: It’s absolutely crucial that if you’re offering a prize of low value, you don’t ask your contest entrants to fill out much lead information. I recommend email address and first name only.

This contest’s prize idea is actually a good one, as they’ve expanded their target market by promoting seeds, instead of a geranium, rose or rhododendron (you’ve just seen the extent of my plant knowledge). If they’d offered a large plant, people in apartments wouldn’t have entered. If they’d offered plants that only work in the tropics people in the north wouldn’t have engaged. What seems at first like a simple prize was actually a well thought out marketing strategy to maximize their ROI.

2. Prize Idea: Purdy’s Chocolate’s Gift Card (Value $25)

Like the seed bank, Purdy’s chocolate ran their successful contest (which generated almost 400 email addresses) with a theme, this time based around Valentine’s Day.

Of course, Valentine’s day is a big one for Purdy’s Chocolates, and this contest was only one part of their overall marketing promotion.

Why This Contest Did So Well:Similarly to the seed bank, Purdy’s was smart in their prize (while keeping it affordable). I’ve recommended gift cards what seems like hundreds of times before, but this one really takes the cake (or chocolate, perhaps).

Most B2C merchants will be better off offering a gift card than a product, as you ensure you don’t exclude anybody.

For instance, in this contest Purdy’s prize of a $25 gift card means they capture everybody who likes chocolate (a sizeable market). Otherwise, they would have excluded someone who likes nougat (if they’d offered only truffles), or someone who loves strawberry creams (if they’d offered only caramels). Hungry yet?

$13,000 In Prizes, Design Options And A New Theme Gallery

Also, this contest has some great design elements. I recognize that not every business has Purdy’s design budget, but every little thing you can do to improve the look of your contest’s landing page will come back to you 10-fold down the line.

3. Prize Idea: 20 Piece Nail Painting Kit (Value $45)

I have to admit I don’t have a huge amount of experience with nail painting kits, but I can’t imagine that you can possibly need more than this merchant was offering:

Why This Contest Did So Well:

Yes, you are seeing that number correctly. This contest garnered 5,650 leads for the merchant. Imagine if even 5% of those leads converted for a final sale down the line (worth, say $20), and imagine if they were on the Wishpond annual plan paying $45/month? Depending on what they spent in advertising, their ROI would have to be at least 5000%.

Wow.

Valued at less than $50, this contest’s prize is a niche one, and they promoted it in a niche way, targeting women between the age of 13 and 35 on Facebook with promoted posts and Facebook advertising. They knew their prize was only of value to a select group of individuals, so didn’t bother to target anybody else (this is a great way to avoid wasting your ad spend and marketing budget, by the way).

4. Prize Idea: O-Cedar Dual-Action Flip Mop (Value $40)

Almost 5000 people entered to win a dual-action flip mop from O-Cedar about a month ago, and even Wishpond’s cynical marketers were somewhat flummoxed:

Why This Contest Did So Well:Promotion to the side for this one, I’ll talk about the other cool elements of this contest. Firstly, they’ve used Wishpond’s simple contest landing page to its fullest. Their images, though simple, stand out and fit perfectly with the dimensions we recommend (I can’t tell you how many times I have to inform a client that, if they’d only shortened their secondary image on the left by 20 pixels their entire page would look 100% better).

Secondly, I like the language they used, both in the headline and body copy of the contest landing page. “Enter to win” is a tried and true headline which tells people exactly what they need to do and what they need to do it for. The first line of the body copy is fun and engaging: “For floors so clean you’ll FLIP!” and the rest is informative, specific, and (if I were interested in a dual-action mop) sells me fully.

5. Prize Idea: Hardcover Vampire Novel (Value $25)

This merchant has been using Wishpond’s contest tool for a couple years now, and never fails to generate buzz around a newly-released book or promotion. They know they’re market, and know exactly what they’d like:

Why This Contest Did So Well:Again, this contest proves the rule of targeting your existing market to find success. In this case the merchant (a book publishing company) focused primarily on email marketing to promote. They had a sizeable segment of contacts who had purchased or engaged with this author’s work previously, so knew exactly who might be interested again.

Many people think that online contests are only a way to drive new clients and social media Fans, but this isn’t the case (though it’s true). The fact of the matter is, contests are a great way to re-engage with your existing or previous clients. What better way to encourage loyal customers than to offer them something you know they’re interested in?

Conclusion

Hopefully that’s given you a little confidence about running your own low-value contest. Imagine if you could get 5,650 leads from a prize valued at only $40! Hell, that’s worth a shot even if you get a couple hundred.

These contest prize ideas are by no means fancy. In fact, they’re the opposite. But they are things that real people are really interested in.

To be honest, if you were to offer a $2,500 Rolex you’d get a bunch of contest entrants (sure) but how valuable would they be to your business down the line? Unless you sell Rolexes, you just have a bunch of people who don’t actually care about your business. They’re just waiting for the next time you’re giving away something for free.

Think about it.

And

Enhance The Mood, Increase Attendance, Attract Publicity and Get Financial Sponsorship for Your Art Event

You probably already know by now that at one point in my art career I organized many art events in New York City. The venues ranged from such diverse spaces as galleries and artists’ studios to major corporations and cultural centers, night clubs, and hotels. I was continuously challenged to provide innovative ideas. The events ranged from 50 guests at an artist’s private Open Studio to more than 1,000 in attendance at televised art galas. What they mostly shared in common was they were designed around themes. Now, I advise artists and arts organizations about how to create successful art exhibitions. In this article I’ll share important reasons and examples for how to create successful art exhibitions using themes.

Themes Ignite Your Imagination

Using themes for your art exhibitions is a powerful way to enhance the mood, increase attendance and attract publicity and financial sponsorship. This article includes ideas from my e-Book “How to Create Successful Art Events”, which includes dozens of ideas.

There are many different ways to take your art event from ordinary to extraordinary on any budget. You are limited only by your imagination, confidence and ability to network with others.

Of course budget, space and time will affect the size and scope of your event. You don’t need to be as ambitious as some of the examples I provide here. They are successful ideas that you can alter and downsize to fit your needs.

Themes Enhance The Mood

For your exhibitions you’ll want to create anticipation and having a theme certainly accomplishes this objective. I recommend you choose a distinctive title for the event that relates to your artwork and expand upon it. For example, when I organized an exhibition of artists’ work inspired by France, we named it “The Montmartre Gala”. The artists wore attire from “La Belle Époque” period. We transported guests to a different place and time period. To tie the theme together we served French pastry and Champagne and gave away bottles of perfume from Chanel. To add even more dimension, we asked a French designer to bring a few models to the event and we raffled off French inspired artists’ prints.

Theme Events Can Be Held at Alternative Different Venues

Events with themes that are presented at alternative venues other than art galleries can be very successful. For example, at a “Healing Power of Art” event at a new restaurant in SoHo I invited Tai Chi performers and massage therapists to give guests the healing treatment and served healthy foods.

At the Lincoln Center For The Performing Arts gallery I curated an “Art Inspired By Music” group exhibition accompanied by live music.

When a large dance studio invited me to organize an exhibition I curated an exhibition on the theme of art inspired by dance and movement.

And, when the Hilton Hotel asked me to put on an exhibition around 4th of July, I decided the theme would be art that reflected the feelings of freedom and independence. All of the artists were dressed in red, white and blue attire.

Themes Increase Attendance

Themed events help build attendance because they are more interesting. Furthermore, they offer you the opportunity to reach out to related professionals, businesses and organizations that share your theme and purpose. They help you promote it to their associates and friends.

For instance, as publisher of Manhattan Arts International magazine, I presented various cultural art events, and asked the respective embassies to announce the events in their newsletters. When I helped to organize an exhibition for an artist promoting her animal portraits and prints, we created it as an exhibition / fund-raising event. We invited a local animal shelter during June, Adopt A Cat Month, to join us. They helped to distribute the invitations, that mentioned their organization, to their board of directors and donors.

Themes Attract Press Coverage

Events that are organized around a theme provide more content and value for your press releases. They give the local press, always in search of new stories, the impetus to give you advanced publicity. You will find as I did, when your events have an added community minded service, such as helping to raise funds for a worthy cause, the press will be motivated to cover your event as a positive news story.

Themes Increase Sponsorship and Funding

Whenever I presented events with themes it was easy to find local retailers as well as corporations to serve as sponsors. For the series of art and culture events — including our “Montmarte Gala” — we received funding from Air France, Alitalia Airlines, wine and liquor distributors, French and Italian bakeries, and cultural newspapers, among others. In return we placed their names on the invitations and press releases, which they helped to distribute to increase attendance.

My advice is use your series of art as a springboard for your thematic art event. Expand your imagination and include as many other people, businesses and organizations as possible as your co-hosts, sponsors and promoters. Have fun and let your creativity soar!

I am sure that when applying a few thematic ideas for your art events you’ll turn guests into loyal followers and customers.

Want More Ideas to Create Successful Art Events?

Learn about my e-Book “How To Create Successful Art Events”.

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