3 Mistakes To Avoid When Starting Your New Business

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3 Mistakes To Avoid When Starting Your New BusinessJean Hanson

For example, if you have a goal to achieve with your new business start your business plan by answering how to get to your goal. This means going through all the phases and make a plan of action for every situation. 2.Not doing what you love. Some people are starting new businesses for the sake of the paycheck. You are starting your company or a new business but you do not know what you want, you do not have any idea what you want to achieve and where you want to reach. No work can be successful without any plan or idea, so before starting any businesses do your homework well, research thoroughly about each aspect of the business you want to do. The valuable lesson he learned: “Start with capital, pick a way to make money, and stick with it.” 3. Being Undercapitalized. Planning Too Much You need a business plan, right? Spend too much time dithering about the details of your idea, and you just may plan yourself out of business before you even start.

Many of us who started out in the cleaning field, pretty much took on the world with a broom, mop, vacuum and a positive “can do” attitude. There is nothing wrong with this approach, but it does leave you wide open to mistakes that can harm your cleaning business and slow its growth.

By sharing with you the top 10 common 'stumbling blocks' new cleaning business entrepreneurs have made, our hope is that you can learn from their mistakes. Trying to create and maintain a lucrative business is no easy task but by avoiding some of the obstacles that many before you had to overcome, your chances for success increase dramatically.

  1. Starting without a plan. You need more than high energy and a willingness to work long hours. Begin by creating a mission statement. This will become your company's road map; laying out the company's overall purpose, focus, and goals. It also important to study your market, your competition, and your industry. A clear understanding of what you want to accomplish and what you are up against will place the odds of success in your court.
  2. Not putting your commercial cleaning service agreements in writing. It's imperative that you go into your business relationships with a signed maintenance agreement. It is what clarifies the specifications and services you will be providing. What happens if a new facility manager suddenly takes over and claims the previous manager told him you stripped and waxed the floors once a year as part of the agreement? Without a contract, where do you stand? It's important that the customer reads and understands the agreement and the services you will provide before either party signs on the dotted lines.
  3. Keeping employees because they are 'nice' and 'try hard'. It is difficult to fire someone. But a bad employee or one that is not producing the results you need is dragging your cleaning company down. Think about it this way; if you now had the opportunity to hire this person (knowing what you know now about their work habits) would you hire them? If not, it's time to be open with the employee and let them know they are not a good fit with your cleaning company.
  4. Not diversifying or offering more than just the “day-to-day” cleaning services. In today's commercial cleaning industry, there seems to be an infinite number of cleaning service providers, which means there is plenty of competition to go around. In this highly competitive industry, you need to be the one-stop shop for your customers and be able to offer a diversity of cleaning programs to potential customers. Providing added services such as carpet cleaning, floor care, and window washing, you can better meet the needs of your customers, look more attractive to potential customers and keep the competition at bay.
  5. Not saying thanks often enough. Everyone likes to know they are appreciated. This includes your employees, your customers, your janitorial supply distributor and anyone else who has helped you through hard times or given you advice that has helped your cleaning business grow.
  6. Not developing a board of advisers soon enough. You don't have to be an expert in all fields. Putting together a board of experts can help you to look outside the box. The board can advise you to try new things, find ways to generate more sales, and assist you with unfamiliar issues that may arise.
  7. Selling to the wrong people. Yes, sales are important but you have to develop your niche. Do you want to clean offices, warehouses, medical facilities or homes? You might not know how to clean the floor of an automotive repair shop or even have the equipment and chemicals to do so. So before accepting new cleaning jobs, make sure they are a good fit for your company.
  8. Spending too much or too little money. When you first start out, resist the urge to invest in expensive equipment, fancy office furniture, or gadgets you don't need. On the other hand, while you don't want to go overboard, you do need the right equipment, supplies and training to do the job effectively and efficiently.
  9. Bidding too low to get the job. You are going into business to make money. Don't underbid just to get the job – that mentality will come back to haunt you in the long run. Remember, you are in business to provide a service and make a profit. If you don't build in enough profit on your prices, you will soon be out of business.
  10. Not having a marketing plan or web presence. You need to set a marketing budget and have a marketing plan that you can monitor and measure to see what is working and what is not. You don't want to be wasting time on a marketing tactic that isn't producing results. Also, todays' tech savvy consumers are researching products and services online as well as making their purchasing decisions. You need to develop and maintain an online presence so your customer and potential customers can easily locate and connect with your cleaning business.
Avoid

3 Mistakes To Avoid When Starting Your New Business Ideas

Your cleaning company can be successful if you have the drive, the passion and the willingness to learn from other people's mistakes. Take your time, do your homework and learn from those of us who have already graduated from the school of hard knocks!

Copyright The Janitorial Store. All Rights Reserved

Jean Hanson has been helping owners of commercial cleaning companies build a more profitable and successful cleaning business since 2005. Jean is also a Certified Duct Tape Marketing Consultant and provides marketing services through her marketing agency, Marketing Systems By Design.

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