Advanced Segments

  1. Advanced Segments Definition
  2. Google Analytics Advanced Segments
  3. Advanced Segmentation Mailchimp
  4. Create Advanced Segments
  1. Advanced Segmentation Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.
  2. Analytics is great, but advanced segments is the set of fine-tuned tools that can really organize the data in a way you can use to transform your sales from decent to out of this world. Here are some of the advanced segments you need to keep your eye on to really maximize your sales and shoot your revenue through the roof.

Advanced Segments Definition

Want to learn how to isolate specific traffic sources in your Google Analytics account? Learning how to create Google Analytics advanced segments is a great way to find out how site visitors from different traffic sources behave once they land on your website.


In this article, we’ll show you how to create advanced segments in Google Analytics.

In this post, we will share 3 Advanced Segments which you can copy to your GA. Make sure to log into GA first before downloading these awesome segments. Also remember that you can create many types of segments that fit only your website, but the segments that you can download today are fairly necessary for all sites. Segments are a hugely powerful tool in a CRM. They let you create ‘dynamic’ groups (e.g. “People in Postal Code X”). Advanced segments opens up all of the contact fields, and more, as segment ‘conditions’.

Why Use Advanced Segmentation in Google Analytics?

You might be asking yourself why using Google Analytics advanced segments is a good idea. After all, you can see plenty of helpful data in other parts of your Google Analytics account.

And, if you use MonsterInsights, the most advanced Google Analytics plugin to date, seeing data such as sessions, pageviews, and bounce rate, right from your WordPress dashboard is super simple.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Not to mention, you can see your website’s top referral sources in the Overview Report, which is good for knowing where your site visitors are coming from.

However, there are lots of reasons why you might want to create an advanced segment in Google Analytics:

  • Check out all standard and custom reports for users and visits that match certain criteria, all from one spot
  • Include demographics such as age, gender, and interests in your advanced segments
  • Import other advanced, or custom, segments, created by other Google Analytics users
  • Share advanced segments with others using a simple sharing link
Advanced segments mailchimp

So, now let’s take a look at this in-depth way of seeing information about people that land on your website from different traffic sources.

Step 1: Create a Google Analytics Advanced Segment

In the past, we’ve discussed how you can use Google Analytics segments to find traffic sources to page on your website. And, while you can still do this, there’s another way to narrow down specific data about your site visitors.

The first thing you’ll want to do is log into your Google Analytics account. And, if you haven’t already, make sure to read up on how to connect Google Analytics to your WordPress website.

Next, go to Audience » Overview and click on the +Add Segment section.

Click on the red +New Segment button.

Step 2: Choose a Google Analytics Advanced Segment

Now you can name your segment and choose from one of five types of segments:

  1. Demographics. Segment users by age, gender, language, affinity category, in-market segment, other, or location.
  2. Technology. Segment users based on OS/version, browser/version, screen resolution, device category, and mobile/device branding/model.
  3. Behavior. Segment users based on sessions, days since last session, transactions, and session duration.
  4. Date of First Visit. Segment users based on the first time they visited your website.
  5. Traffic Sources. Segment users based on how they found you, including campaign, medium, source, or keyword.
Advanced segmentation mailchimp

Step 3: Customize Advanced Segments in Google Analytics

For example, we’ll segment users based on Behavior. To make things simple, we’ll only segment our users based on how many sessions have been initiated in the timeframe.

Before you save your segment, you can preview it by clicking on the Preview button.

Once you click the Preview button, you’ll see updated data on the right hand site.

When the segments are set up the way you like, click Save.

Lastly, we’ll take a look at the sixth segment type that, when used with MonsterInsights, can help you gather some helpful information about your eCommerce shop.

Let’s take a look.

Step 4: Create an Enhanced eCommerce Advanced Segment

Segmenting your users based on traffic sources and their shopping behavior is a great way to learn more about your target audience, find out which traffic sources bring you the most revenue, and places you need to optimize your eCommerce website to nurture more leads and convert more sales.

The only way you’ll see the sixth advanced Google Analytics segment type, Enhanced eCommerce, is if you have enhanced eCommerce enabled on your Google Analytics account.

And if you do, you’ll get additional eCommerce data in Google Analytics such as:

Google Analytics Advanced Segments

  • Shopping behavior
  • Checkout behavior
  • Products lists performance
  • Sales performance

Luckily, if you’re using MonsterInsights, and the eCommerce addon, you can enable enhanced eCommerce tracking not only in Google Analytics – for creating advanced Google Analytics segments – but to gather more information about your online store that can help you grow your business using the eCommerce report found right in your WordPress dashboard.

Advanced segments in google analytics

For more details, check out our tutorials on enabling enhanced eCommerce for Easy Digital Downloads and enabling enhanced eCommerce for WooCommerce. This way it’s enabled on both your Google Analytics account for creating advanced segments, and in WordPress.

Advanced Segments

One great example of using enhanced eCommerce in Google Analytics to segment users is to define your segment to show how much revenue your online shop is generating.

You can also segment users based on product, product category, product brand, and product variant.

Again, you can preview your segment, and once it’s the way you want it, click Save.

And there you have it! You now know how to create Google Analytics advanced segments for finding out in more detail how people behave on your website when they come from different traffic sources.

If you want to learn ways to make more money online, read about some eCommerce metrics that can help you boost your revenue.

Advanced Segmentation Mailchimp

And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tips.

Analytics & Advanced Segments

Create Advanced Segments

Years of Experience with Google Analytics and Advanced Segments for ROI Tracking

The only way to know if your SEO strategy is working is to assess the data and see what results you have created. Google Analytics (GA) is the essential tool that tells you how your site is performing in different areas, so you can keep doing what is working and change what isn’t working to increase conversion rates.

Analytics is great, but advanced segments is the set of fine-tuned tools that can really organize the data in a way you can use to transform your sales from decent to out of this world. Here are some of the advanced segments you need to keep your eye on to really maximize your sales and shoot your revenue through the roof.

Converters by Visit Count

This advanced segment tells you how many visits people make to your site before they convert. Are they signing up or purchasing after they just found your site for the first time? Or do they come back two, three, five, or ten times before they convert? This advanced segment also tells you exactly which pages they are looking at before they convert, so you can see what information they are looking for and which information is convincing them to convert.

Ecommerce Analytics and Segments

Whales are people who spend a lot on your site. If your average sale is $100, your whales are people who are spending $500. This advanced segment tells you what pages your whales are looking at and breaks down their traffic patterns. This lets you optimize your site so that more people are finding this same information, hopefully turning more of your average buyers into bigger sales. I have spent a greater part of my life on Ecommerce SEO campaigns and if you have an Ecommerce store, I can help increase your conversions with Google Analytics and CRO (Conversion Rate Optimization).

Screens Narrower than 600 Pixels

This advanced segment lets you see how many people are viewing your site on mobile devices. Responsive web design is absolutely essential because customers who open your site on their phone and find it tiny and impossible to see will click away before they even look.

The more people who are looking at your site on phones, the more you need to really work on optimizing the mobile browsing experience. This advanced segment lets you plan your work most effectively by showing exactly how important mobile browsing optimization is to your specific audience.

I work with advanced segments to get your site the best performance ever. You will be amazed at how your conversion rate increases when you let me optimize your traffic with analytics and advanced segments!

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