Communicating Your Product Designs

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  1. Through design artifacts, the aggregated data and hypothesis made from the user research can be communicated to the team (s) associated with the product development. These design artifacts such as narrative stories, scenarios, and prototypes are crucial to build a shared understanding.
  2. Visual communication is the visual expression of emotion, data, information and knowledge. The term can be applied to anything visual including art, architecture, cities, products, user interfaces, media, publications, advertising, entertainment, performing art and fashion. The following are illustrative examples of visual communication.
Communicating your product designs pdf

UXmatters has published 53 articles on the topic Communicating Design.

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Communication is not a one-sided process — both parties must be open and have a level of respect for the other party’s expertise. The focus should be on working together to achieve a successful end product. Within commercial design projects, a few key communication points are critical.

  1. Design Is a Process, Not a Methodology

    On Good Behavior

    The essentials of interaction design

    In this installment of On Good Behavior, I’ll provide an overview of a product design process, then discuss some indispensable activities that are part of an effective design process….

    My last column, “Specifying Behavior,” focused on the importance of interaction designers’ taking full responsibility for designing and clearly communicating the behavior of product user interfaces. At the conclusion of the Design Phase for a product release, interaction designers’ provide key design deliverables that play a crucial role in ensuring their solutions to design problems actually get built. These deliverables might take the form of high-fidelity, interactive prototypes; detailed storyboards that show every state of a user interface in sequence; detailed, comprehensive interaction design specifications; or some combination of these. Whatever form they take, producing these interaction design deliverables is a fundamental part of a successful product design process.

    In this installment of On Good Behavior, I’ll provide an overview of a product design process, then discuss some indispensable activities that are part of an effective design process, with a particular focus on those activities that are essential for good interaction design. Although this column focuses primarily on activities that are typically the responsibility of interaction designers, this discussion of the product design process applies to all aspects of UX design. Read More

    In Communicating Design Design Process Interaction Design Requirements UX Strategy
  2. Articulating Design Decisions

    This is a sample chapter from the book Articulating Design Decisions, by Tom Greever, which O’Reilly Media published in October 2015. UXmatters is republishing this chapter with Tom Greever’s permission. Copyright © 2015 Tom Greever. All rights reserved.

    Chapter 4: Reducing Cognitive Load

    “Before anything else, preparation is the key to success.”
    —Alexander Graham Bell

    When it comes to usability, getting users to successfully complete a task is all about their available brain space: their cognitive load. The more clutter, options, or roadblocks we put in front of them, the more we fill their head and make it difficult for them to complete a task. The same is true when it comes to the task of meeting with stakeholders. Our goal should be to remove as much of the clutter, options, and roadblocks as possible so that our stakeholders’ brains are freed to focus on the primary task of the meeting: getting approval for our designs. If they are distracted by an incoherent outline, grumpy coworkers, or a derailed conversation that has nothing to do with the project, it will be much more difficult for us to complete that task. Our goal is not to just have a meeting, but to make the meeting productive, valuable, and successful. Read More

  3. The UX Customer Experience: Communicating Effectively with Stakeholders and Clients

    Beautiful Information

    Discovering patterns in knowledge spaces

    While we focus our attention on the users of digital products, we can sometimes be remiss in our treatment of another important audience—the stakeholders and clients with whom we collaborate to complete our assignments and projects.

    “To design is to communicate clearly by whatever means you can control or master.”—Milton Glaser

    User experience and its associated fields of expertise—such as usability, information architecture, interaction design, and user interface design—have expanded rapidly over the past decade to accommodate what seems like insatiable demand, as the world moves toward an increasingly digital existence.

    As UX professionals, we often take technology for granted, accepting the massive complexity and rapid change in our field as the norm—and perhaps even something to embrace and enjoy. With this outlook and because we’re steeped in our daily professional activities, it becomes all too easy for us to forget that ours is not the usual point of view, and the technological change we expect, the expert jargon we speak, and the processes we use are foreign and confusing to other people. So, while we focus our attention on the users of digital products, we can sometimes be remiss in our treatment of another important audience—the stakeholders and clients with whom we collaborate to complete our assignments and projects. Read More

    In Communicating Design Deliverables Design Process Stakeholders UX Strategy
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