Ecommerce 1.2 And Stock Photo Update

  1. Ecommerce 1.2 And Stock Photo Updates
  2. Ecommerce 1.2 And Stock Photo Updated
  3. Ecommerce 1.2 And Stock Photo Update Software
  4. Ecommerce 1.2 And Stock Photo Update 2019

An integral part of designing your online store is sourcing high-quality images which are related to your ecommerce business. It’s critical that your store looks professional– it’ll build brand authority and show that you’re running a serious ecommerce business. If you don’t currently have the resources to source your own high-quality images then you’ll need to take advantage of stock image websites. We’ve created this article to break down the top stock image websites which you can use when sourcing images for your ecommerce store. We’ve also included free stock image websites on our list to make life easier if you’re starting your ecommerce store on a budget.

Creating free ecommerce websites with Square is as easy as 1-2-3. After you select an ideal theme from the array of predesigned customizable options, just make some tweaks, and voila! After you select an ideal theme from the array of predesigned customizable options, just make some tweaks, and voila!

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  • Free Stock Image Sites
  • Premium Stock Image Websites

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Packaging and marketing. As the world of ecommerce develops so do the expectations of customers who buy online. Years ago, packaging and shipping was simply a way to receive a product purchased online, but more and more people are looking for shipping, packaging and presentation as part of the ecommerce experience. COVID-19 and eCommerce Roundup. By Brian Roizen Mar 31, 2020 Channel Updates & eCommerce Trends. Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. Top Global Ecommerce Markets. In 2019, the top global ecommerce market will be China, with $1.935 trillion in ecommerce sales—more than three times greater than the US at No. 2 with $586.92 billion. It’s hard to fathom, but China only recently surpassed the US in ecommerce sales in 2013 for the first time. Getty Images is a top source of editorial and stock photos, and for good reason: with more than 80 million still images and over 50,000 stock film footage, it has one of the widest and highest-quality collections around. Pricing: Single image downloads start at $175 per download. Image packs start at $150 per download.

What is a Stock Image Website?

A stock image website is an extremely valuable resource, not only for ecommerce entrepreneurs, but for people across the globe who are interested in design. Stock image websites contain an extensive library of high-quality images, graphics, and often videos, which you’re free to use.

The majority of images which you can source from stock image websites are royalty free, which means that you can use them anywhere without having to credit anybody. When you use stock images you can also edit them to your likening and even distribute them in marketing campaigns — they’re perfect for ecommerce entrepreneurs.

When you’re searching for stock images you’ll need to choose between two different options; free stock image websites and premium stock image websites. Both premium and free stock image websites have advantages and disadvantages which you’ll need to take into consideration when you’re sourcing images for your ecommerce business. We’ve highlighted the key points to consider when you’re choosing which option is the best fit for your business.

Free Stock Image Sites

If you’re an ecommerce entrepreneur who is running your online store with a relatively low budget then it’s critical that you avoid unnecessary expenses. If you’re faced with the choice between spending some of your budget on stock images or growing your business with marketing campaigns, you’ll need to prioritize the latter.

Free stock image sites offer a wide range of images and graphics which you can use without any charge– they’re invaluable for ecommerce entrepreneurs who are working with a tight budget. They don’t have a colossal library of images, like premium stock image websites do, but you’ll certainly be able to find high-quality images which fit your ecommerce store’s design. We’ve listed the top 5 free stock image sites for ecommerce entrepreneurs below:

Shopify Burst

Shopify Burst is a free stock image website that is primarily aimed at entrepreneurs. The website is clean, with a modern design, making searching for stock images a simple task. Shopify Burst’s best feature for ecommerce entrepreneurs is their ‘Business Ideas’ section. In this section you’ll be able to view categories of images which are dedicated towards specific types of ecommerce stores, like yoga products, or enamel pins. This free stock image website will give you plenty of choices for images related to your niche and even give you ideas for new products.

Pexels

Pexels has a wealth of high-quality stock images available which cover a wide spectrum of topics. The search function is what really makes Pexels stand out from the crowd– it’s simple to use and has multiple useful parameters which make it one of the easiest free stock image sites to use. Their library of images contains plenty of aesthetically pleasing images, most of which are stunning landscape photos, so they could be ideal for the backdrop of your ecommerce store.

Unsplash

Unsplash is another essential free stock image site for ecommerce entrepreneurs. Unsplash are constantly updating their database, adding 10 royalty-free photographs every 10 days. The images which you can find on their website are of the highest-quality and would fit into any part of an ecommerce store, or any marketing campaigns which you create. The downside to Unsplash is that their search function is relatively limited, meaning that it can be difficult at times to find what you’re searching for.

StockSnap.io

If you’re an ecommerce entrepreneur with a strong eye for design then you’ll find that StockSnap.io is one of the best free stock image sites on our list. StockSnap.io’s content library includes an extensive bank of photos which cover most aspects of design. We recommend this free stock image website specifically for ecommerce entrepreneurs who are selling clothes, as it features lots of aspirational images which will attest to your target audience. You’ll also find free stock images for commercial use on this website.

Gratisography

Gratisography is a free stock image website which was created by Ryan McGuire, an artist and designer. This free stock image site has plenty of royalty-free images which were all taken by Ryan, so the images are truly unique. You can use the content from this website to make your online store stand out from the crowd. Ecommerce entrepreneurs can also use Gratisography to find free stock images for commercial use.

Ecommerce 1.2 And Stock Photo Update

Premium Stock Image Websites

Premium stock image websites generally offer images which are of a higher quality than those which you can find on a free stock image website. However, these higher quality images come at a price. If you find an image which you’d like to source on a premium stock image website then you’ll need to purchase the image, or the license for the image, for a substantial amount of money. As these images cost money they’re much more exclusive, which means that you’ll be able to make your ecommerce store stand out from the crowd. Here’s an overview of the best premium stock image websites which you can use to source images from:

EyeEm

Ecommerce 1.2 And Stock Photo Updates

EyeEm is a unique premium stock photography website– they’ve built a strong community around people buying and selling photographs. On the EyeEm marketplace you’ll find photographs which have been uploaded by other users. If you find an image which you’re interested in using then you can easily buy the full rights, which means you now own the image. Once you’re in possession of the rights you can use the images for your ecommerce business however you want. This premium stock image website excels because it was founded by entrepreneurs who are passionate about design and is fueled by a community of like-minded people working together.

Shutterstock

Shutterstock is one of the most successful premium stock image websites. Their image library boasts millions of royalty free stock photos, illustrations, and graphics. They’re constantly working to ensure that their library is filled with the highest quality content possible. Every day Shutterstock add ten thousand new high-resolution images, which means that you’ll be spoilt for choice if you use this platform. Shutterstock’s images can be expensive if you purchase them individually, but they’re more affordable if you purchase any of their bundles. Shutterstock’s built-in photo editing tool is what makes this premium stock image website stand out from the crowd. You can purchase an image, edit, and resize the image all without leaving their website– it’s perfect for ecommerce entrepreneurs who aren’t proficient with photo editing.

iStockPhoto

iStockPhoto is one of the longest running premium stock image sites. It was originally founded in 1999 and has been at the forefront of design ever since. iStockPhoto has an intuitive search function which enables users to find images quickly and easily. Even if you aren’t technically proficient you’ll be able to access iStockPhoto’s wealth of images, graphics, video, and audio. This stock image website’s pricing plan is amongst the most expensive on this list, but you’ll be paying for high-quality images which you can use for your store. They also have a unique reverse search function, which enables you to check if any of the images you’re interested in have been used by other ecommerce businesses.

Fotolia

Fotolia has one of the largest libraries of content out of the premium stock image websites on our list. You’ll find millions of royalty-free images which you can gain access to for a relatively cheap price. The website has an intuitive design which is easy to navigate around. Fotolia has also incorporated a ‘collections’ system into their website, which is great for ecommerce entrepreneurs. The collections which are available are named core, infinite, and instant. Their core and infinite collections include images which are tailored to desktop use, whereas their instant collection features images which are tailored to mobile users. This is a great feature for ecommerce entrepreneurs who are optimizing their store for mobile.

BigStockPhoto

BigStockPhoto provides users with an easy and enjoyable experience when they’re browsing the website. There are simple drop down menus and clearly defined categories which allow you find the images you’re looking for. Although these premium stock images are on the more expensive side, you’ll certainly get your money’s worth in high-quality visual content.

Conclusion: It’s Time To Start Sourcing Images

Stock

Now you know various different stock image websites which you can source images from, it’s time to nail the design of your ecommerce store. Remember, you aren’t limited to using just one of these resources, you should take advantage of all of them.

To take your ecommerce store’s design to the next level you should create a unique logo which is related to your niche. We’ve created an article with the top 10 online logo makers to help you along your way.

If you have any questions related to stock image websites, or designing your store in general, let us know in the comments section– we’re happy to help!

Want to Learn More?

Ecommerce 1.2 and stock photo updates

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

For eCommerce clients, managing product listings can be a challenge from an eCommerce SEO standpoint. Products often move in and out of stock, and no company wants to regularly delete pages. Not only does that create a terrible user experience, but it would be detrimental to eCommerce SEO.

When products go out of stock, eCommerce vendors have a few goals they need to consider. One, they want to preserve the customer experience. Secondly, they want to make sure their site maintains all SEO rankings they may have earned from this particular page. Finally, they also want to keep their prospective customers engaged, even if the site didn't have the product needed at a particular point in time.

These goals can be largely accomplished when eCommerce brands and retail brands with eCommerce presence pay attention to to the page setup and optimize it to take advantage of opportunities to build relationships with clients.

Frustrations customers encounter on eCommerce sites

Imagine you are shopping for a pair of rain boots. You find the pair you like in terms of color and style. You click on the product page and go to select your size, only to discover that this item is out of stock. For consumers, this situation can be very frustrating. They go through the trouble of finding the product, style, and color they want, but when they get to the final step, they find that they cannot actually purchase the desired item.

Imagine another day and you want to buy a new sweater. You search through Google and find a few results that you like. You click, therefore, directly to the product page. However, when you click on the item you want, you find yourself automatically redirected to similar products, but not the one you had selected. You do not receive any explanation for this redirection. Chances are, you now feel similarly frustrated with the brand and their website.

Brands must carefully balance avoiding disruption for their visitors, maintaining their eCommerce SEO, and encouraging people to continue to engage with the brand even though this particular product has been sold out.

Consider what the product line will look like in the future

To determine the best course of action for your page, you will need to first define the future of this particular product. Will this item definitely return? Your strategy will differ depending upon whether or not your product will be restocked.

Ecommerce 1.2 and stock photo update 2019

If your product will not return, think about other products your brand offers. Do you have related products that would fit the needs of many prospective customers?

Once you know how your brand will handle this particular product moving forward, you will find it easier to plan the appropriate strategy.

Optimize product pages for items that will be returning for eCommerce SEO

When you know your product will return, you want to do everything possible to maintain your relationship with your customer. You can do that through clear communication that lets customers know exactly what is going on. Letting people move forward in their product search and only letting them know at the last minute that a product is out-of-stock does nothing to help the brand-client relationship, and it could hurt their user experience. Instead, you should let people know about the item's status as early as possible.

Ecommerce 1.2 And Stock Photo Updated

To efficiently communicate with customers, some brands will find it helpful to keep customers notified as products start to get low. For example, a notice that there are less than 10 of a particular item left not only provides a sense of urgency for people considering a purchase, but it also helps to prevent customers from being caught off-guard when the item is sold out a little while later.

Within your site, on product search pages, make sure you clearly label any products that have gone out of stock. You also want to be as clear as possible regarding why this product is unavailable. This will give customers a better idea regarding what will happen in the future.

For example, if a product is out of stock because of high demand, let people know that it has gone out of stock because of many people interested and that you anticipate having new products as soon as possible. If a particular product is seasonal, letting customers know that it will return the following summer, for example, will also help manage their expectations.

If you can, you should also let customers know your estimated time for when the product will return. This will help them plan ahead to see if they really want this product from your particular brand, or if they will want to look elsewhere.

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Note on sizes and out-of-stock SEO

Sometimes, brands have trouble because they run out of stock on a certain size of a product, but they might still have other sizes. In this situation it can be a struggle to let customers know early on in the process that certain sizes are sold out without accidentally discouraging people who might be happy to buy the in-stock sizes.

You may have to experiment with a few different strategies to determine the best course of action in this situation. Some brands may have success letting people know on the product page that some sizes are sold out. Others may choose to simply make the sold out sizes impossible to click with a clear notification.

If clients can filter your products by size, you want to make sure that products with out-of-stock sizes don't show up in the results for searches performed for those sizes.

If your online store ties closely with a brick-and-mortar store, you can also help point customers to potential inventory that might be available in stores.

Maintaining communication with customers

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You can also use this opportunity to capture information from these customers. A simple 'keep me updated' clickable option lets you capture the interested user's email address so that you can let them know when the product comes back in stock. Generally, this will provide you with the best opportunity to avoid losing a sale on this particular product.

This information, however, will also provide you with highly specific information about this particular prospect and what they want to buy. Therefore, you can target them appropriately in marketing campaigns moving forward.

Once you let customers know that this product is out-of-stock, many brands will also find it helpful to let customers know about related products that may be helpful to them. For example, if you carry the same product in other colors or slightly different styles, many customers may elect to purchase these rather than wait for this particular product to be restocked. Make sure that your recommendations are highly related to the missing product and have a reasonable chance of answering the customer’s needs.

Optimizing for a product that won't be restocked

Sometimes brands determine that certain products, for a variety of reasons, simply do not serve their company well. In these situations, organizations need to let customers know that certain products will not be available without hurting their eCommerce SEO or user experience.

You have two main choices in this situation. One, you can create a custom 404 page and let customers know explicitly that this product is no longer carried by your brand. With a custom page, you can individualize it to the user’s experience, stating the product is no longer available and then offering them alternatives that might fulfill their needs. If you end up removing a number of products, however, this may not be the best solution as having numerous deleted pages does not work well for eCommerce SEO.

If your product page does not receive a lot of traffic, or if you will continue to stock very similar products, you might also consider redirecting customers to related products. The key to success here, however, continues to be communication. Customers do not want to be automatically redirected to something they did not select without receiving a reason why. Let them know that you no longer carry the product they initially wanted, but that you think these products may help them.

Product page redirect best practices

Ecommerce 1.2 And Stock Photo Update Software

Before setting up redirects for out-of-stock items you should confirm the final status of the product(s) being redirected. Remember the basics of 301 redirects vs. 302 redirects, if the product is going to be restocked in the near to mid-term future then use a 302 temporary redirect and deactivate it once your inventory is restored.

If the product's being cancelled, will remain out of stock indefinitely, or is being merged into a different product line (the one whose product page you're redirecting users to) then you should use a 301 permanent redirect. Depending on how your CMS handles sitemaps, you may also want to manually update your sitemap.xml to remove the URL of the product that no longer exists.

When you no longer carry a product, make sure you let Google know as well. Often, handling internal traffic will be easy - the deleted product will no longer appear in your searches within your website. You need to make sure the product does not continue to appear on Google Shopping pages either.

Ecommerce 1.2 And Stock Photo Update 2019

To protect your user experience and ensure that you keep people engaged with your site, consider the optimization strategies above.