Getting Started With Google Analytics

Getting started with Google Analytics. AngularFireAnalytics dynamically imports the firebase/analytics library and provides a promisified version of the Firebase Analytics SDK (firebase.analytics.Analytics). Get started with analytics. Accesstime 30 min. Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives. Getting Started With Google Analytics 360 Assessment 2 Answer; Google Analytics. Getting Started With Google Analytics 360 Assessment 2 Answer. March 25, 2020 October.

Google Analytics is a very powerful tool that is designed to do two main things, track how people get to your website and track what they do when they get there.

Note of caution: Google analytics is not retroactive!

You must calibrate Google analytics right the first time in order to make sure your data is accurate and not corrupt. If analytics is not set up properly you can not go back and look at previous data with the new settings

Installing Google Analytics

The first step is to go to Google Analytics and sign up for a free analytics account (with your Google account)

  • You will want to name your account (umbrella name for all of your web sites)
  • Add a URL
  • Set your industry (this is used for benchmarketing)

Installing your tracking tag

Go to your admin panel then click on tacking info. Here you will find your tracking code.

This tiny bit of java script is what will collect all the data from your websites. This code will need to be place in the <head> tag of every webpage on your website.

Some page builders allow you to just use your tag id to install the code. If your using wordpress there are a few plug ins that will allow you to do this. If you have a website admin contact them and tell them to install the tracking code in the <head> tag.

The way I suggest is by using something call Google Tag manager. I will write a future blog post about how to use these extremely useful product.

Is my tracking code working?

Download the Chrome plug in Tag Assistant by Google

Go to your website.

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Click on the blue Tag Assistant icon, click enable, then refresh your page. If you have a green icon next to your analytics tag your all setup to start collecting data.

Setting up Google Analytics

1.Click on Admin Settings

XimageX (Click on gear icon to reach admin settings)

Click on the blue Tag Assistant icon, click enable, then refresh your page.

Getting Started With Google Analytics

If you have a green icon next to your analytics tag your all setup to start collecting data.

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Your account is structured in the following way

Account: top level for all of your websites.

  • User management level add Founders, Marketing officers or support staff.

Properties: mid level all of your individual websites (not including subdomains)

  • Each property will contain one website domain
  • One tracking code per web domain and
  • linked advertising accounts for that property.

View: Bottom level. It allows for different ways of viewing your analytics data. This is where you will spend the majority of your time. Setting Goals, Content Grouping, Segmenting site content, filters etc.

Configuring account level:

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Under account settings you can rename your account. You can review terms of use and set data sharing options. I recommend to leave the Google products & Services, Bench marketing, Technical support and Account specialists tabs selected.

Under the user management tab you can add new users and set permission levels. I suggest only giving “collaborate” and/or “read analyze” permissions to yourself and any marketing consultants that maybe working for you.

Configuring property level

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Under Property settings you will find your UA code, URL and property names. Most of this should be set up when you set up your ad account.

You will need to do the following for every websites that you have.

The tracking code tab is where you will find your tracking code, which needs to be installed immediately. You only need one code per site and this is best installed with Google Tag Manager.

Click on ad accounts This is where you will connect Google Ads or Google Adsense.

Connecting to Google Ads account

1. Make sure the correct property is selected.

2. Click on Google Ads linking.

3. Click on New Link Group.

The process is pretty straight foreword from here. I recommend not renaming your group title. You also want to select “link all web site data”. This will make things alot easier for setting up audiences and configuring Remarketing.

You can also enable Remarketing here. I will not go into Remarketing in this article I will save that subject for another time.

Configuring VIew Level:

It is important to note that the moment you create a view is when Google first begins to collect the data. That is why I stress, you should configure these settings as early as possible

XImageX view level

This level is where you define collections of incoming data.

Under the view settings you will define data collections: You will want to set up an All site data, master view, sub-domains(if you have any), Beta and Alpha views.

Under goals, we will setup major visitor actions. These actions will track steps in the sales process (sign-ups, purchases etc.)

The content filters tab is where we create segment content categories. This is great for content heavy sites like blogs or for SEM.

Finally we have the filters tab. This is used to segment traffic sources which is great if you run alot of paid advertisements. It also shows you how users interact with your site from a specific source..

By default Google sets up a view called All website data.

Creating your master view.

We want to create a new view called master view. This is important because you will want use the master view to create all other views.

This convention is to protect your data. It’s just an extra layer of protection to make sure you have an unfiltered, untouched view to building more advanced views from.

  • Click on view tab and give your report the name of master.
  • Also make sure you set up your time zone.
  • You will also want to set up major goals with your master view.

Other views (Alpha and Beta).

Now, if you want to test out filters then you will want to make a new view. This is where beta and alpha views come into play.

Google

A Beta view is a temporary view that you want to use to make sure you are collecting the filtered data properly. After a month or so of testing you can then switch it over to an Alpha view.

Setting up your first goal

Goal setup

  • Choose goal type- set as custom

Goal description

  • Naming convention [action] – Followed by description
  • Goal Slot ID – automated
  • Type- set to destination

Goal details

  • Destination- Should be the confirmation page after submitting information into a form field. example “/consultation-confirmation/” or “/free-trial/”
  • Value- If there is a dollar about tied to conversion you can add it.
  • Funnel – is a useful advance option to map a path users take to conversion.

Remember you only want to track big steps in the sales process.

I recommend setting up the following goals right off the bat.

  • People who enter contact information
  • People who make a purchase (conversion)

Tracking and UTM parameters

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If you look under the Acquisitions tab, click all traffic then source/medium you may see a source item that say (direct)/(none). This is traffic coming to your site but Google doesn’t know where it is coming from. To help Google analytics categorize this traffic we need to use something known as UTM parameters.

Getting Started With Google Analytics 360 Assessment 2 Answers

NOTE always use lowercase for the following steps on UTM because it is case sensitive.

example of a UTM parameter

https://adeptcreative.com/test/?utm_source=facebook&utm_medium=organic&utm_campaign=an-general&utm_content=blog

If we break it down we have

  • utm_source – Where is the traffic coming from?
  • utm_medium- what type of traffic is it
  • utm_campaign – campaign name
  • utm_term – keyword (only use if you know what a SKAG in cpc campaigns)
  • utm_content – ad creative (only use if you have standardized campaign names)

To learn more about UTM parameters check out

Free UTM url builder

Using UTM paramters is extremely useful because it will tell you, within Google analytics, how much traffic you are receiving, the type of interactions and actual conversion data from a specific ad campaign or with a specific type of content.

Analyzing data

So we track and analyze data in Google analytics for three main reasons.

They are:

  • Who are your customers?
  • Where are they coming from?
  • How do you get more?

Reports

  • Real-Time
  • Audience – Answers Who are your customers?
  • Acquisition Where are they coming from?
  • Behavior
  • Conversions- How do we get more?

Analyzing data is a topic all to itself and I will write a future article on this topic.

If you need help contact our digital agency.

Log InGet Tracking IDEmbed CodesVerifyAdd Users

Register your email with Google Analytics

  1. Go to http://www.google.com/analytics/ and click Create an Account
  2. Create a Google Account by using your WWU email address and a password just for this site (do not use your universal password).
    For university sites we recommend you use your WWU account, but for personal use tracking your own sites we recommend using a pre-established gmail account or your personal email address.
  3. Fill in the rest of the form, including accepting the Terms of Service (Note that WWU’s Purchasing Department has approved this contract).

Get Tracking ID from Google

  1. Once you have confirmed your account through email return to Google Analytics by clicking Back to Google Analytics on the confirmation page. Click Sign Up to begin entering your New Account information
  2. Enter your site’s URL in the Website URL
    • For department sites: www.wwu.edu/sharename
    • For myWeb sites: faculty.wwu.edu/username or staff.wwu.edu/username
    • For WordPress sites: wp.wwu.edu/sitename
  3. Fill in and accept all the rest of the information. For Industry Category, select Jobs and Education
  4. Click Get Tracking ID, accept the terms and Google will take you directly to your tracking code script within your Administration page. Copy (Ctrl-C) this script for use in the next section.

Add Tracking Code to Your Site

For WordPress, go to Dashboard, Settings, Google Analytics and enter the code in the Site Tracking Code area. For Drupal, contact your Administrator.

For the Western template, follow the instructions below.

  1. Open your site in Dreamweaver (see Dreamweaver Site Setup information).
  2. Open the file includes/analytics.html (for the Responsive template open customize/analytics.html)
  3. In Code View, paste (Ctrl-V) the embed codes as shown:
Google

Getting Started With Google Analytics Course

Verify your Google Analytics site setup

It will take Google at least 24 hours to collect data. Check back the next day to see if the code is working. If there is no data after a few days, check your code to see that it’s in the right place.

NOTE: Google Analytics doesn’t collect data retroactively. You will only have data from the day you implemented the code onward. This includes any campaign or event tracking, or filters you would like to implement. For assistance with setting up these features, please contact WebTech and put Analytics Help in the subject line.

Add Users to your Account

Getting Started With Google Analytics App

IMPORTANT: We highly recommend allowing WebTech administrative access to your account. This ensures you will not lose any account information due to lost passwords and/or employment changes and allows our team to better assist you.

Getting Started With Google Analytics

  1. Click on the Admin tab on the right in the navigation bar then go to User Management under Account.
  2. Enter an email address such as [email protected] in the Add permissions for box. For webhelp and other power users, select all check boxes in the Manage Users area so that these people can assist in managing and editing status. For those that you just want to see the data, not manage users, select Read & Analyze only.