Growing The Business: Dharma Yoga Wheel

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The following is the history of the Dharma Yoga Wheel according to the company's homepage. The company was founded by Dov Vargas and Raquel Vamos in August 2014. The wheel is manufactured in the U.S and is now being sent around the world. When the company first began Raquel and Dov never imagined it would grow the way that it has. JAP Sports - Yoga Wheel - Pro Series Strongest & Most Comfortable Dharma Yoga Prop Wheel, Perfect Accessory for Stretching and Improving Backbends, 33 x 13 cm 4.5 out of 5 stars 96 £29.95 £ 29. “The path of business, the path of the marketplace, actually parallels yoga philosophy.” – Cate Stillman “Are we indeed selling ourselves short? Or are we leaning actively into our potentiality, and becoming that?” – Cate Stillman “You can learn how to listen to Dharma.” – Cate Stillman. Bestice Yoga Wheel - Strongest Most Comfortable Dharma Yoga Prop Wheel for Yoga Poses, Perfect Foam Roller For Stretching, Increasing Flexibility and Improving Backbends £33.19 £ 33. 19 Euopat Yoga Wheel,Cork Yoga,Pilate Wheel Training Aid For Stretching, Natural Cork Fitness Wheel Improving Back Bends Stretch Pilates Circle,Designed For.

Yoga Wheel - Strongest Most Comfortable Dharma Yoga Prop Wheel for Yoga Poses, Perfect Roller for Stretching, Increasing Flexibility and Improving Backbends, 13 x 5 Inch Basic in Starter Sets.

The Dharma Yoga Wheel helps new and veteran yogis backbend safely and fearlessly.

Dharma Yoga Wheel Reviews

A clever invention handcrafted in the United States, the Dharma Yoga Wheel is for backbending newbies and veterans alike. It makes backbends more accessible to beginners by gracefully guiding them toward the ultimate pose, and can help advanced practitioners deepen their pose or loosen up muscle stiffness before a class. Dreamed up by international teacher Yogi Varuna, the son of and successor to Sri Dharma Mittra, along with teacher Raquel Vamos, both based at the Dharma Yoga Center in New York City, the wheel was designed to do so much more than improve back flexibility. It can also be worked in various positions to safely open up the chest, shoulders, abs, hip flexors, and quads, as well as help improve balance and deepen the breath. Wheels come in either PVC or wood ($99–179); find how-to sequences at

See also Ask the Expert: How Can I Protect Myself in Backbends?

This story appears in the June 2016 issue of Start Up. Subscribe »

Growing The Business: Dharma Yoga Wheels

During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players.

But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.


“You can’t get too stale with the business,” Vamos says. “You’ve got to constantly keep creating.” In fact, she says, the best time to research how to improve a product, create accessories for it and otherwise expand your business is the moment you launch it. Vamos hopes that mindset keeps the company moving forward, with the potential to bring in $1.7 million by the end of this year.

Dharma Yoga Wheel Coupon Codes

Read more success stories about turning a hobby into a paying job here.