How'd They Do That? Embed A Podcast

After you have two or three podcast episodes recorded, edited, and finalized, it’s time to actually get those episodes into the smartphone apps and playlists of your audience. But how does that happen?

  1. How'd They Do That Embed A Podcast File
  2. How'd They Do That Embed A Podcast Free

For every beginner podcaster, this can be a confusing question. If you’re thinking you upload it straight to a publisher like Apple Podcasts, you’d be wrong, but you also wouldn’t be alone in that assumption. Do you set it up on your own website? Well, you can, but for now you probably shouldn’t. I’ll get into that in a second.

Also, podcasts do best when they’re released consistently. If you’re interested in developing any kind of listener base, you have to be ready to release episodes on a regular basis.

So if you don’t give it to Apple Podcasts and you don’t put it on your website, where exactly should your podcast live? It has to go somewhere right?

Deciding where and with who you host your podcast is step 1 to going from podcast creation to listener downloads. Today, I’ll walk you through those steps and give you some options to look into to make the right decisions for your podcast hosting and publishing.

  1. Embed definition is - to enclose closely in or as if in a matrix. How to use embed in a sentence.
  2. Click on the “” next to the “Follow” (or on the individual episodes) Click “copy embed code” Paste the code into your website Tests show that using the Spotify embedded player results in more subscriptions to your podcast on Spotify than just using whatever player your podcast host gives you.
  3. The Embed Code element allows for pulling in audio from external provider. In fact, it's a lot like embedding livestreamed video. Follow these three steps to embed an external podcast player on your website: Step 1: Go to the podcasting platform where you host episodes. Step 2: Find your list of episodes and then pull up the one you'd like to.
  4. Sign in to Apple Podcast Connect Click the at the top left of the iTunes Connect dashboard. Enter your RSS feed into the provided text box and then click the “Validate” button. A Feed Preview will load if you do not have any validation errors.

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Why you shouldn’t do your own podcast hosting

Where you host your podcast is basically the place you’ll be uploading all the audio files for your podcast. When I say it like this, can you start to guess why you probably shouldn’t host your podcast on your website? If not, let’s talk about that right now.

If you have the technical skills and know-how, you can host your audio files and generate your RSS feed yourself. PowerPress is a popular WordPress plugin that enables you to host your own podcast through your WordPress site (which I’ll discuss later). So if you feel strong in your ability to solve problems that arise, go for it!

However, there are a number of reasons to use a podcast hosting provider, instead of doing it yourself. Here’s a few reason why.


If you’re hosting your podcast on the same server as your website and something goes wrong with that, then you’re going to see problems in your podcast downloads. Think about it. If your website crashes because you have a high volume of readers visit it at once, your podcast is crashing down with it. Not good.

Content management system (CMS) issues

Your CMS itself might pose the biggest threat of all. It’s possible that no matter how popular and well-known they may be, some plug-ins and other website options can break your podcast RSS feed by sending invalid information, changing tags, or having poor coding. And the more you have on your website, the higher the risk is for them to create problems for your podcast. This can happen in anything from membership and SEO plugins to the theme you’re using for your website.

Shared hosting

If you’re hosting your website through a shared hosting provider, then you’re living on the kindness of strangers. You never know if someone else on that shared provider will abuse or take up all that server’s resources, leaving you and your podcast with little to spare. If this were to happen, you’d possibly have a slow-running website on your hands with a podcast feeds that often hits a timeout.

This “why not” list could go on, but that’s not really the point of this article, so let’s talk about where you should be hosting your podcast.

The benefits of podcast hosting platforms

Hosting your podcast through a third-party podcast hosting platform is how most creators choose to move forward in publishing. The ease, the reliability, and the features of a professionally managed hosting platform will almost always outweigh the few benefits of hosting your podcast on your own. Here are some of those benefits.


Hosting platforms are specifically designed to handle the specifications and growing needs of podcasters. As your audience grows with your podcast archives, this will be super important for you. You need your podcasts to live in space that can scale with you.


Never underestimate the power of a good customer support team. If something happens to go down, you’ll want to have a knowledge team at your fingertips to help you know what goes on and fix the issue as quickly as possible.

Automatic RSS feed

Most podcast hosting companies will offer to not only host your episodes, but also the automatic generation of your RSS feed– don’t overlook this plus. The metadata found in your RSS feed is how publishers like Apple Podcasts and other directories will pick up your podcast. Having that set up in your hosting platform means one less thing for you to think about for your process.

How to set up your RSS feed will be dependent on the hosting platform you use. But while each one calls for different steps in their process, they all ask for the same basic pieces of content. To make sure you’ve got everything you need for your hosting platforms to set up your RSS feed, have these pieces of content ready to go:

  • Show artwork (square format)
  • Show name
  • Byline
  • Description
  • Category

How'd They Do That Embed A Podcast File


And on top of all that, many podcasting hosting platforms offer a variety of other special features that can make your process more interesting and smooth. Some of these features include:

  • Download and audience statistics
  • Monetization options
  • Mobile apps
  • Podcast directories (to help listeners find you)

Ready to start looking for a podcast hosting platform now? Great!

Find the right podcast hosting platform for you

There are quite a few podcast hosting platforms to choose from out there. Some will sound similar, some will offer extra features, and some will be very basic. It’s up to you to know what you want when it comes to your podcast hosting platforms, but I can help a little by putting some of the more popular ones in front of you right now.


Folks like Basecamp, Nathan Barry, and Alex Ohanian (founder of Reddit) trust Transistor for their podcast hosting. It's the newest provider, and has a modern interface. One of their key differentiators: they don't charge you more for creating additional podcasts. You can experiment and start multiple shows.

  • Key features:
    • Simple migration
    • Distribution
    • Embeddable players
    • Advanced analytics
    • Unlimited podcasts
    • Unlimited storage
    • Ability to create member-only podcasts
    • Get started guide
  • Pricing- Starts at $19 a month (unlimited podcasts)


If you’re on WordPress, Blubrry will be your go-to platform. While you can use its plugin to host your podcast yourself, many use Blubrry as a podcast hosting platform.

  • Key features:
    • Distribution
    • WordPress plugin called PowerPress (if you want to self-host)
    • Monetization
    • Analytics
    • Monthly storage starts at 100MB to unlimited.
  • Pricing: $12 to $80+ a month


Buzzsprout is known for making it easy for podcasters from all levels of experience to start their own podcast as well as for its fantastic customer support.

  • Key features:
    • Simple migration
    • Distribution
    • Embeddable players
    • Analytics
    • Unlimited monthly storage with paid plans
  • Pricing: $0 to $24 a month


Established back in 2004, Libsyn was one of the first podcast hosting sites. It’s most known for its simplistic interface and is a great place for new podcasters to start.

  • Key features:
    • Distribution
    • Mobile app (advanced accounts)
    • Analytics
    • Advanced analytics (advanced accounts)
    • Monthly storage ranges between 50MB and 1500MB.
  • Pricing: $5 to $75 a month


PodBean has a user-friendly interface that lets you upload, publish, manage, and promote your podcasts with just a few clicks. This platforms is used by enterprises, large organizations, radio stations and individuals podcasters alike

  • Key features:
    • Distribution
    • Embed players
    • Mobile app
    • Analytics
    • Monetization
    • Monthly storage starting at 100MB to unlimited
  • Pricing: $3- $99 a month


SImpleCast is clean, easy-to-use podcast hosting platform perfect for beginners. Just as its name implies, you can create your podcast very easily.

  • Key features:
    • Simple migration
    • Embed players
    • Analytics
    • Unlimited storage
  • Pricing: $15 a month


Before Soundcloud became a popular podcasting platform, it made its name as a musician's platform. Because of this, Soundcloud already has a wide reach for your potential new audience.

  • Key features:
    • Distribution
    • Embed players
    • Timed comments
    • Creator app to track stats, share, and reply to comments
    • Analytics
    • Monetization
    • Upload monthly from 3 hours to unlimited.
  • Pricing: $0 to $16 a month

Find the right podcast publishing platforms for you

While many podcast hosting platforms provide direct distribution with many podcast directories, you still might want to add a few more to your list. With your podcast listed on the right directories, you’re easily multiplying your chance of being seen by a wider audience.

Here’s a quick list of the some of the top directories and the steps you need to take to have your RSS feed automatically update with each new episode.

Generally you want to make sure you submit to Apple Podcasts and Spotify. Many of the directories pull from Apple Podcasts.


How to submit to Apple Podcasts:

  • You must have an active Apple ID to submit podcasts to the iTunes Store podcast directory.
  • Click the at the top left of the iTunes Connect dashboard.
  • Enter your RSS feed into the provided text box and then click the “Validate” button.
  • A Feed Preview will load if you do not have any validation errors. Make sure to review your podcast artwork, description, general information (e.g. description, categories, etc), and episodes so they are correct.
  • Click the “Submit” button.
  • Wait for approval.


How to submit to Spotify:

  • Visit
  • Click “Get Started”
  • Log in to your Spotify account
  • Click “Add your podcast”
  • Enter your podcast's RSS feed
  • Some providers (like Transistor) will submit to Spotify fo you

Google Podcasts

How to submit to Google Play:

  • Visit
  • Click “Get Started.”
  • Login with your Google account.
  • Click “Add a Podcast.”
  • Review and accept the terms of service.
  • Enter your podcast-only RSS feed.
  • Check your email (the address in your RSS feed) and verify your ownership of this podcast feed.
  • Click “Publish Podcast.”
  • Wait for approval.


To submit to Stitcher:

  • Navigate to to sign up as a content provider
  • Once Stitcher has approved your account go to Add Feed and login
  • Complete the submission form with your podcast RSS feed URL
  • Review the terms of service, then click continue
  • Once your podcast has been approved you will receive an email from Stitcher.


How to submit to TuneIn:

  • Complete the TuneIn submission form
  • Accept the terms and conditions
  • Click submit
  • Wait for approval.

Once your podcast is published, how do you plan on staying connected with your audience?

Sure, your podcast subscribers will get notified when new episodes are posted, but what about your casual listeners? Or how do you let your podcast subscribers know when you have an upcoming project?

Having an email list is the best way to get your news right in front of your fans. When a listener subscribers to your email list, that means they believe in you. They want more from you. And they've given you the best direct line to them- their inbox, free from ads and algorithms.

So how do you build an email list? The easiest way to get started is to create a free landing page (you can link to this landing page in your show notes, talk about in during your episode, link it in your Instagram bio and more!)

How'd They Do That Embed A Podcast Free

Check out this video to see how easy it is to create a landing page for free in ConvertKit.