In Page Analytics Data

Desktop Analytics is a cloud-based service that integrates with Configuration Manager. The service provides insight and intelligence for you to make more informed decisions about the update readiness of your Windows clients. It combines data from your organization with data aggregated from millions of devices connected to Microsoft cloud services. The Page Analytics Chrome Extension allows you to see how customers interact with your web pages, including what they click and don’t click. Use these insights to optimize your website layout.

If you prefer to view data in a visual form, you should consider utilizing In-Page Analytics reports. These will enable you to better understand what features of your site receive the most clicks, views, and other activity. You will be able to track navigation paths without needing to seek information within GA, which will provide you with detailed data you can act upon straightaway. This is particularly ideal for users who are new to GA as well as for veteran users who want to explain data to clients in a simplified form or just want a quick overview.

In-Page Analytics Explained

In-Page Analytics has a variety of functions, but it is especially helpful for checking issues related to layout, content, CTAs, and links. In the reports, you will see an image of your webpage with the percentage of clicks each link has received. Basically, this will allow you to determine where users lose interest in your site and what locations of your page are being neglected. However, the features of In-Page Analytics do extend beyond this with:

  • Image maps support — Allowing you to create tags to each linkable part within an image
  • Segment and data comparison support
  • Control bar — Located at the top of the page, this enables you to change metrics and set thresholds for visualizations
  • Bubbles — When you place your cursor on a bubble, it will expand to show additional information in the same metric as the control bar. You can apply a color scale for different values
  • Browser size — Set browser sizes to see what appears above for fold for different users and better optimize visibility for conversions. With “Show percentiles,” you’ll see overlays for various browser sizes at the same time

How to Use In-Page Analytics

Setting up In-Page Analytics

To access your In-Page Analytics reports, you have two options. The first involves navigating straight to your account and finding the “Reporting” tab under “Your view.” Choose “Behavior” and then either “In-Page Analytics” or “Site Content” and “All Pages.” Finally, pick the page you want and select “In-Page” to access the report.

The other option is necessary if your browser blocks content to prevent malware. Install the Page Analytics Chrome Extension, log into your GA account, and then navigate to your site.


There are several ways to customize your In-Page Analytics reports, but two of the top ideas are as follows.

Firstly, you can customize your data range by clicking on the data panel in the dashboard. This will show you how changes on your site over periods of time impact user activity. You will be able to see where you have made improvements, find out if any changes are actually hurting your conversion rate, and determine where you need to focus to maintain progress.

A second tip is to take advantage of segmentation of data. For instance, you can find out where users arrive and the path they take if they remain on your site along with whether these users are referral traffic, direct traffic, new users, and more. In “Audience Overview,” create a new segment by clicking on “All Users” and choosing “New Segment.” You will have the opportunity to create a recommended segment or use your own custom criteria.

Examine data in detail

The problem with just using the basic features of In-Page Analytics is that you’ll be unable to tell where users click when more than one element leads to the same page. For example, if an image and a word lead to the same place, the visualization will show the same click percentage for both. If you want greater detail from your reports, it is possible to overcome this limitation by adding “Enhanced Link Attribution.” In the case you believe this would be worthwhile for you, carry out these instructions:

For analytics.js, update your GA tracking code with this:

ga('create', 'UA-XXXX-X');

ga('require', 'linkid', 'linkid.js');

ga('send', ‘pageview’);

You are updating just the middle line of code.

For ga.js, change to this:

var _gaq = _gaq [];

var pluginUrl = '//';

_gaq.push(['_require', 'inpage_linkid', pluginUrl]);

_gaq.push(['_setAccount', 'UA-XXXXXX-Y']);

You are updating the line that reads “var pluginUrl = ‘//’;”

Next, in the Admin tab of your account, find “Property Settings” under “Property” and switch “In-Page Analytics” on. You should create a unique “ID” for each link on your page.

Now that your In-Page Analytics are set up, you can start generating reports that will help you make consistent improvements to your site. You should monitor reports constantly, both to make changes to your site and to personalize the reports themselves to be more useful.

When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics.

While Google Analytics is a robust analytics platform and a free tool, it’s not the only analytics platform on the market, and there are many other tools that complement and expand what GA can do.

Below, I look at 25 great website analytics tools that can either replace or expand the setup you get with Google Analytics.

Note: Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.

Best web analytics tools

1. Leadfeeder

We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.

At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.

You’ll also be able to see exactly which web pages your leads are looking at, which will enable you or your sales team to reach out to them with a laser-targeted sales pitch.

To start a free 14-day trial with Leadfeeder, follow these steps:

Step 1: Sign up here.

Step 2: Connect your Google Analytics account.

Step 3: Choose which Google Analytics account to connect.

Step 4: Choose which Google Analytics view to connect.

Step 5: Click 'Create Account.'

Step 6: Complete your company profile.

Step 7: Install the Leadfeeder Tracker script.

Step 8: Whoo hoo! All done.

2. Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.

It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.

VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.

3. ClickMeter

Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.

ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.

It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.

In Page Analytics Data Analysis

Pricing starts at $29/month and tops out at $349/month.

4. PageSpeed Insights

PageSpeed is a free Google tool that gives you the ability to see how fast (or slow) your web pages load.

In this day and age of high-speed internet, why concern yourself with the speed of your website?

Even with a high-speed internet connection, your website could experience painfully frustrating loading times. Most internet users aren’t going to wait around for more than a second or two for a page to load.

A slow website could be caused by one of many different things, such as network latency, poor server optimization, or huge image/file sizes.

Neil Patel from Kissmetrics [performed a study]( and found that a single second delay in website response time can lower conversions by almost 7 percent!

Pricing: Free!

5. Intercom

Does your organization have a web app for iOS or Android? Intercom offers a set of robust tracking and analytical tools that will enable you to get a better understanding of who’s using your web app.

With just a couple of lines of Javascript code, you can be tracking and interacting with your web app users in a matter of minutes.

In addition to providing analytic stats, Intercom allows you to onboard new clients, announce new features, and ultimately improve the customer experience.

Intercom has a 14-day free trial. Pricing starts at $136/month with an enterprise-level package available.

6. Domo

The different departments of any given organization often find themselves (and the data they create) siloed. It’s usually up to the IT department to run comprehensive database reports that can offer actionable business intelligence from site analytics.

Domo connects databases, systems, and people so that all departments are seeing the same analytics data. This not only simplifies the lives of department heads but gives the leadership team a proverbial 90K foot view of any department with a few clicks of the mouse.

7. Segment

As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.

Even more problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.

Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.

There is a limited functionality free account available. Pricing starts at $120/month.

8. PaveAI

If you’ve used Google Analytics at any length, you’ve probably seen line after line of referrer spam showing up in your reports.

Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports.

PaveAI removes this 'fake web traffic' from your analytic reports, thereby giving you a clean view of your traffic levels.

It works in conjunction with [Google Analytics]( and uses the Management API to continually add new filters once referrer spam is detected.

Cost: Free

9. Pingdom

Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. Going one step further, it will also monitor your site and server for latency issues.

You can manage and monitor your websites performance, uptime, and user interactions which in turn will give you piece of mind when you’re away from the office.

Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package.

10. SimilarWeb

What if you could have eyeballs on the analytics of your competitors (in a legal mannerism, of course)?

SimilarWeb is a website data collection company that uses multiple data points to compile a comprehensive data set that can be used to gain actionable insights into your competitors.

The eggheads, mathematicians, and data scientists employed by SimilarWeb have created a robust data platform that offers valuable insights for marketing, sales, and research.

Pricing is free for a basic limited plan. They ask that you call their sales department for the enterprise-level plans.

11. Screaming Frog SEO

In Page Analytics Data

Web analytics software is much more than looking at who is visiting your website. Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data.

Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips.

Find and fix broken links, check for 404 pages, and analyze your onsite SEO.

Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.

The tool has a free version that’s limited to crawling 500 URLs. The paid version starts at £149.

12. Woopra

Customer data is the lifeblood of any company. Woopra gives you the ability to parse and analyze that data which will provide you with a better understanding of what your customers are doing.

It accomplishes this by mapping out the customer journey and answering complicated questions.

Woopra also integrates with over 50 platforms such as MailChimp, Slack, and MySQL. Having the ability to get a proverbial 90K foot view on what your customers are doing is essential to providing an excellent customer experience.

Pricing ranges from free to $999/month. An enterprise plan is also available.

13. SEMrush

SEMrush has a robust suite of SEO tools that will enable you to view the results of your SEO marketing efforts.

By performing competitor analysis, looking at your backlinks, and digging deep into the data, you can get an idea of what it’s going to take to out-rank the competition.

In addition to looking at backlinks, you can also monitor your brand name, perform keyword gap analysis, and monitor your social media efforts.

Monthly subscriptions start at $99.95 and top out at $399.95/month. An enterprise plan is also available.

14. Moz Keyword Explorer

Moz Keyword Explorer gives you the same basic functionality as SEMrush. You can view backlinks, analyze the competition, and explore potential linking opportunities.

It also gives you the ability to find new keywords and content ideas by looking at the websites of you and your competitors.

When used in conjunction with Google Analytics, Moz Keyword Explorer can ultimately help you discover new search engine keyword opportunities that will drive both traffic and sales.

There is a 30-day free trial and pricing starts at $99/month.


15. Cyfe

Cyfe acts as an all-in-one dashboard which enables you to pull data from multiple unrelated sources such as Salesforce, Paypal, and Google Adwords.

No coding experience is required. There are pre-built widgets that will automatically connect with a wide range of online tools and services.

Cyfe prevents you from having to log into multiple websites to get a clearer picture of exactly what’s going on at any given moment.

There is a free trial and pricing starts at $29/month.

16. Kissmetrics

Neil Patel founded Kissmetrics. The platform aims to help you get a clearer picture of which marketing campaigns are and aren’t working.

It is also designed to help with customer retention and acquisition by providing data on actions taken before and after a purchase.

Call for pricing.

17. Chartbeat

ChartBeat is another tool for businesses who are actively publishing content on their website. It looks at user behavior and how people interact with the content and shows how many are on any given page in real time.

Their tools can help you understand important key metrics which will monitor real-time data on visitor engagement in real time.

A robust real-time analytics dashboard provides new insights into which pieces of content are resonating well with your audience.

Call for pricing.

18. gives you insight into how your website visitors are interacting with your site, content, and even images.

You’ll be able to make better marketing decisions once you get a clearer picture of what aspects of your site are keeping your visitors engaged for longer periods of time.

This will help reduce bounce rate and increase conversions.

Call for pricing.

19. UserTesting

Analytic tools are great for uncovering hidden visitor insights. The downside is that they can’t show or tell you what your customers think.

UserTesting takes website analytics one step further by getting real human beings to use and review your app or website while being recorded on video.

Click here to see a video of how it works.

Call for pricing.

20. Flurry

The Yahoo! Developer Network developed Flurry as an app analytic tool. You can look at conversion rates, customer experience/interactions, and the devices they’re using.

It works for both Android and iOS with no coding experience required. Flurry will help you fine-tune your app by answering complicated questions via their robust analytic tools.

Call for pricing.

21. Facebook Insights

Are you using Facebook as part of your marketing strategies?

If so, then Facebook Insights can provide invaluable information on your likes, follower counts, comments, and many other data points.

It will help you increase user engagement by giving you the tools you need to determine what is and what isn’t working.

Facebook insights is free.

22. Google Content Experiments

In Page Analytics Data Science

Google Content Experiments will help you a/b test your landing pages to determine which one converts best.

It works in conjunction with Google Analytics and has extremely detailed and easy-to-understand documentation. This will enable anyone to get started a/b testing in a matter of minutes.

Google Content Experiments is free.

23. GoSquared

In Page Analytics Database

GoSquared focuses on measuring how long a unique visitor has been active on your website.

Unlike other analytic programs, it uses a unique method of determining the length of time a user spends on your site.

In Page Analytics Data Structure

When someone first visits your website, a 'ping' is sent to GoSquared. That ping is repeated back and forth until the person leaves your website. It works silently in the background and doesn’t disrupt the user experience.

By measuring time spent on site in this way, you can get a much more accurate picture of exactly how long people are staying on your website.

Prices start at $29/month, and an enterprise plan is available.

24. AW Stats

AW Stats is an open-source analytics program that provides a visual representation of your data. It’s great for looking at FTP, mail, and log file statistics.

The only 'downside' to this tool is that it will require some coding or server knowledge to implement.

If you have an internal IT department or IT company on retainer, it’s probably best to let them handle the installation of this powerful analytics software package.

AW Stats is completely free.

25. Google Marketing Platform

Google Marketing Platform helps you get a better understanding of how your marketing efforts are performing.

It’s different from Google Analytics in that it focuses less on website statistics and more on various marketing channels.

Google Marketing Platform consists of a robust set of tools that allows you to run detailed reports, manage tags, implement surveys, and optimize your paid ad campaigns.

Final thoughts

I'm a big fan of Google Analytics, but but GA can’t do everything.

I hope the above list gives you some new ideas for tools you can use to see what’s happening on your website.

With the right combination of web analytics tools, you can see more about the impact of your marketing efforts, improve your strategy, and—our favorite—gather more leads to pass on to your sales team. 🚀

Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.

Now that you're here

Leadfeeder is a tool that shows you companies that visit your website. Leadfeeder generates new leads, offers insight on your customers and can help you increase your marketing ROI.

If you liked this blog post, you'll probably love Leadfeeder, too.