Pinterest Marketing: How To Get Started

If you have more Pinterest marketing questions or just looking for a step-by-step guide to getting started, we have an excellent email sequence set up here at Simple Pin for those new to Pinterest marketing. Let us help you every step of the way! Click the image above to sign up or click here to get started. Showcase your products and content in a simple vertical or square image format. Capture attention and tell a strong story with our visually engaging video format. Boost distribution by quickly converting all your product Pins into ads. Bring another layer of depth by letting people swipe through multiple images in a single ad. Find out the 4 most important things to focus on when getting started with using Pinterest for your business. Grab your FREE Roadmap so you too can use Pinterest marketing strategies. #isabellepaquin #pinterestmarketing. Getting started on a new social network - regardless of what it is - can sometimes feel incredibly daunting.You're dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing.

Let’s be honest, Pinterest is often misunderstood. Sometimes business owners even ignore it and that can be a missed opportunity! And I’m on a mission to change this…

Out with the myths and in with the clarity! I’m giving you practical and actionable tips.

Today, I talk about how to promote on this beautiful platform. Because there's no better day than today to get started.

If you’ve watched one of my videos before, you know that this is the time of the week when I demystify all things Pinterest for business.

Are you ready? Because I’m excited. I’m giving you the 4 most important things to focus on.

Watch the short video to learn the 4 keys to success on getting started on Pinterest (and avoid wasting time).

Grab Your FREE Pinterest Roadmap

Pinterest Marketing: How To Get Started

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.

How to Sell on Pinterest: Our Guide to Getting Started

What started out as a simple tool for sharing ideas and finding inspiration has grown into one of the most popular social media platforms in the world. Pinterest reports a total of 442 million users and estimates that 85% of them use the platform for online shopping.

Companies ranging from startups to giants like IKEA are all learning to use Pinterest as a tool for business. The platform provides many helpful ecommerce features and offers a cost-effective and fun way to reach millions of potential customers.

Creating a Pinterest account to enhance your retail marketing is easy and effective. Here, we’ll share all you need to know about why you should consider Pinterest and how to sell on Pinterest:

  1. Know your audience
  2. Focus on visual appeal
  3. Use descriptions to help customers find you
  4. Focus on your title
  5. Use Pinterest tools to drive traffic to your website
  6. Be consistent
  7. Track your analytics

Why you should consider Pinterest

Pinterest is an easy-to-use, cost-effective retail marketing tool that lets customers find your business and purchase products. It’s like an online storefront that uses visual displays to draw people to your store.

By profiling your customers and creating appropriate pins and boards, you can connect with people directly through their phones. Many people who use Pinterest for shopping end up making a purchase, and the platform makes it easy for them to share your website with their online network.

The social media platform is easy and fun to use, and it lets your business connect with millions of users who are already shopping with the click of a button.

Now that you know why you should consider it, here’s how to start selling on Pinterest:

1. Know your audience

Before getting started with Pinterest, spend some time getting familiar with your target audience. Pinterest is like an online version of a stunning window display that draws customers off the street and into your store. Use the same customer insight that you use to create your in-store window displays to create pins and boards that will drive people to your website.

2. Focus on visual appeal

People like to pin and repin posts that are visually appealing and inspiring. To draw customers to your website, use your Pinterest profile to tell stories about your products, or teach your customers how to use them.

For example, HiSmile Teeth Whitening is a business that specializes in teeth whitening products. The company created a pin to demonstrate how their solution works for its coffee-loving customers.

A pin created by HiSmile Teeth Whitening

3. Use descriptions to help customers find you

Well-written descriptions are important in ecommerce. They let users find and learn about your business and its offerings. Make sure your descriptions on Pinterest include not only keywords but also phrases that will generate traffic.

Think about what your customers will search for and include their query words in your descriptions. For instance, HiSmile Teeth Whitening used the keywords “coffee lover” and “teeth whitening kit” in their Pinterest description to make it easy for coffee fans to discover the business’s offering. Descriptions are also a good place to use hashtags.

Pinterest marketing: how to get started without

4. Focus on your title

Descriptive titles help drive customers to your products. Think of the title as a headline — this is where you want to include keywords for search engine optimization (SEO).

Pinterest lets users write longer descriptions, which won’t always appear on the user’s device. If you pin an image of a product, use its name in the title. If you’re linking to a blog post or multiple products, use an appealing title such as “The Best Boots for Winter Hikes.”

5. Use Pinterest tools to drive traffic to your website

Rich pins

Rich pins signal to Pinterest users that a product is available. Rich pins sync with your website to update information about your pinned products automatically; if there is a price change or if the pinned product is out of stock, a rich pin will reflect this.

Pinterest buyable pins make it easy for customers to buy a product without leaving Pinterest. You can enable rich pins by adding product pins or catalogs onto your website.

Rich pins make it easy for users to see product information and navigate to your website to buy what they want. Pin from Bloomingdales.

To enable rich pins:

  1. Copy and edit the HTML code to the webpage for which you want to add product pins.
  2. Enter the URL of your webpage into the Rich Pin validator on the Pinterest developer tool.
  3. If the webpage can be verified, click “Apply Now.”
  4. Your rich pins will automatically appear. It could take a while, but all of your rich pins should appear within an hour.

Promote your pins

Like other social media platforms, Pinterest offers promoted content — ads that are placed around similar content to drive traffic. Pinterest uses a cost per click model, so the cost depends on how many people click on the ad.

You can set your own bid or let Pinterest handle it by letting them know your goals, your desired target options, and your budget. Follow the ad guidelines and tailor your promoted pin to your desired audience.

The easiest way to get started selling on Pinterest with ads is to promote pins you’ve already created:

  1. Create an ad with a pin you’ve already created by clicking “Promote.”
  2. Verify the destination URL.
  3. Set your daily budget.
  4. Determine how long you want to run the ad.

Make collections out of a single pin

You can also create a pin that links to more than one product.

For example, if you are a clothing retailer, you can create a board titled, “Best New Looks for Fall” and turn each pin on the board into a look book. As users scroll through the board, they can click on different items in the photo and be redirected to your merchant shop. You can redirect users by adding tags to your pins and adding links to products in your online shop.

Collections offer a powerful way to increase traffic and can be helpful for most retail businesses. To use this feature, make sure the pin shows multiple shoppable items in one image.

Shop the look pins let you link multiple items in a single pin. (Maurices)

6. Be consistent

Pinterest Marketing: How To Get Started At Home

To increase the chances of customers visiting your online store, post often — but do not post in bulk — and create curated boards that will attract your target customers.

If your company sells crafts, create seasonal boards with pins like, “Best Products for Making Holiday Gifts” or, “Activities for the Whole Family.” Check out what your competitors are doing and craft similar content that aligns with your brand.

7. Track your analytics

As with all marketing platforms, it’s best to monitor Pinterest sites and evaluate what works and what can be retooled. The website offers analytics tools that let you see which posts have been the most successful in terms of clicks and conversions. You can also see which of your pins are being saved most often.

Use engagement data like click-through rates and saves to gain insights into your target audience. Knowing which of your pins get saved most often or which tend to generate sales can help you design themed boards and collections that are more likely to be successful in creating and retaining customers.

Using Pinterest to Drive Traffic and Make Sales

A business Pinterest account provides a glimpse into all your company has to offer.

Pinterest Marketing: How To Get Started Hurting

Profiling your target audience and crafting descriptive, visually attractive pins will drive more traffic to your site and help more people find your business. Pinterest tools like rich pins, shoppable pins, and “Shop This Look” pins will help you showcase your products and entice people to want to learn more. Helpful analytics tools will tell you which content or marketing strategies are successful so you can build on them.

Pinterest Marketing: How To Get Started Working Out

Take your business to new heights and attract customers with online displays by setting up your business Pinterest account today.