The Three Types Of Packaging

These are suitable for all types of packaging needs from small products to huge equipments. Flexible packaging type #3: Flexible films. Flexible packaging type #3.1:BOPP (Bi-axially Oriented Polypropylene) films. Courtesy: This film is made using cross direction technique where the film is stretched both mechanically and manually. What is Packaging in Marketing – With Significance of Societal View of Packaging. The various types of plastics have not only helped conserve or utilise the depleted natural resources but also revolutionised the concept of packaging. Plastics have proved to be much better substitutes to wood, cotton, metal, card board, paper, glass and so on. Preservation Packaging: The Packages designed to preserve the product for later use for example, Jars, Cans, aluminum containers, silver sheets, cartons, glass jars, plastic bottles, foam and other types of product packages that are used to protect the contents of the product and the food items. All the particulars will be covered here concerning the various types of packaging in common usage: folding cartons (paperboard boxes), rigid boxes (set-up boxes), corrugated boxes, stand-up pouches (flexible packaging), bottles, POP (point of purchase displays) etc.

  1. What Are The Three Types Of Food Packaging
  2. The Three Types Of Packaging Help In
  3. Three Types Of Packaging Marketing

Product packaging has earned a great importance today. Probably, It is said that first impression is the last impression. If your product did not attract the customers first time, then you never make your product a brand in the market. The process of enclosing and distributing the product in the market, Storing the product in the warehouses and selling the products in the retail store and shopping malls and protecting it for the use of end consumers is called product packaging. Product packaging is used to preserve and contain the products, Product packaging protects the product from damaging before it reaches to the buyer. Product packaging prepares the product for transporting, warehousing, selling, and using.

Importance of Product Packaging

Let’s just consider the importance of product packaging or a good for the consumer. The companies use Product Packaging to drive more customers as the packaged products are considered safe to use by the consumers. Each Product use some sort of packaging even it is just a tag with price on it. This article will let you know how the Product packaging is used in manufacturing, its purpose in marketing and some important types of packaging.

In order to physical protect product form damage and vandalism for delivering the product to the customer is the Product Packaging. The products manufactured are prone to damage and needs to be enclosed so that the manufactured products can be kept safe from frictions, vibration, shock, compression, weather conditions, temperature, moist and electrostatic discharge.

The Packaging enables the product to be stored, handled with ease, transported safely and beautifully displayed on the shelves for the purpose of sale.

Some important aspects while packaging a product is to consider the length, weight, size, shape and type of the product. Odd and Out of the box Packaging Designs might attract the customers more and are good from the advertising perspective but if the Packages are not sufficient for transporting and keeping the product fresh and shock free the products will end up losing its consumers.

Form and Function are two basic elements while designing a Product Packaging. The Packaging provides a barrier to germs, air, oxygen, water vapors, moist and dust particles. Keeping a product safe is very critical while designing a Product Package. Some products have extended shelf life; some are prone to expiration, some are prone to damage, some are prone to heat, and some are atmosphere sensitive; a product package must ensure all the factors are covered that will keep the end product safe.

The ultimate function of Packaging a Product is to keep the Contents fresh, clean, untouched and safe while transporting.

The Packaging is also done to include the product related instructions and use information. The Package includes

  1. Name of the Manufacture
  2. Brand Name
  3. Brand Logo
  4. Product Contents,
  5. Product Features
  6. Product Purpose
  7. Date of Expiry
  8. Usage Instructions
  9. Bar Code
  10. Sale Price
  11. Warranty (if any)

The Power of Good Product Packaging

Product Package designers must develop a Package that protects the Enclosed Product from accidents, tamper and the other elements. The Package of the product must be easy to handle, transport and attractive to the customers. In order to capitalize the marketing opportunities, grab market share, meet the completion the marketers enforces on the power of a good product Packaging. A product with good packaging can attract more potential customers; grab more buyers which will ultimately results in higher sales and larger market share for the manufacturer.

A good package defines and demonstrates all the product attributes like, color, quality, design, price and size of the product. Labels are used to encourage more sales. The Companies are now designing product Packages to reflect the Brand Identity to the Consumers.

Types of Product Packaging

Transport Product Packaging: This type is used in logistics during the Product Life Cycle. Its purpose is to deliver, transport, ship and store the Product.

Consumer Product Packaging: This type is used to keep the product fresh and safe for the household use of end consumer and the buyer.

Primary Product Packaging:

The Package that is with in direct contact with the product contents is the Primary Product Package. The Primary Product Packaging is the first element that keeps the contents enclosed.

  1. Shrink Wrap Packaging: Shrink Warp is used around the actual product to hold the products or packages together for ease is transport and delivery. The shrink wrap makes the product resistant against puncture, damage, friction, abrasion. The manufacturers prefers Shrink Wrap Packaging as it make the product Impact resistant and is made of plastic which is a cheaper option than wooden boxes and crates.
  1. Vacuum Product Packaging: This type of packaging is used for perishable goods or food items that require seal for freshness, hydration and taste. This Vacuum Product Packaging has many benefits and is the most preferable option for the sellers and manufacturers of fast moving consumer goods especially for the organizations operating in food industry. The Package keeps the food items safe from germs, dust, air, bacteria, mold, fungus and yeast.
  1. Preservation Packaging: The Packages designed to preserve the product for later use for example, Jars, Cans, aluminum containers, silver sheets, cartons, glass jars, plastic bottles, foam and other types of product packages that are used to protect the contents of the product and the food items. The Preservation product Packages ensures product safety, protection and freshness.
  2. Bubble Wrap Packaging: The most efficient and inexpensive way to cushion and to protect the goods form impact, friction and damage while shipping is bubble warp.

Secondary Product Packaging:

The Package used outside the Primary Packaging to avoid pilferage is secondary product packaging.

  1. Crates and Pallets: An integral part of packaging process is Crates and Pallets to keep the products safe during transport and delivery. This provides safeguard against water, dust, moisture and deformity.
  2. Shock Mount: The Safest Packaging option for extremely fragile products and finished goods. This type of product packages protects the contents of the product from shock and vibration. The Packages use shock absorption techniques and provides safe guard against humidity, dust and moist. This type of packaging is used mostly for electronic equipment and chemical containers.

Good brands always strategized the packaging designs at the initial stage itself. The fragile devices need to pack their product to align with their branding and popularity among customers. As the technological advance packaging industry also have to grow to meet the business requirements. It is very important to select the appropriate packaging decision for enhancing the product and customer experience.

The three types of packaging help in

Let’s take a look at some of the different types of printed packaging box manufacturer to improve customer satisfaction.

1. Rigid Packaging Box

Rigid boxes mainly used for the packing of luxury products. Even though they are making from cardboards their durability is very high. It is 4 times thicker than the normal board using for packaging. So that the durability is very high. Rigid boxes are considered as the most expensive box style packaging.

Laminated rigid boxes are very elegant and attract everyone attention. It helps to create curiosity among customers about the material inside. If we are adding beautiful graphics also it will improve customer satisfaction.

What Are The Three Types Of Food Packaging

2. Corrugated boxes

corrugated boxes are one of the most common ways of packaging. It helps the shipping and transfer of goods. the corrugated board is much stronger compared to other materials. It has mainly two layers liner and medium.

Corrugated boxes are preparing using recycled paper. These types of boards can be recycled many times. So it is very environmentally friendly. Corrugated boxes give maximum protection, They act as a cushion for the product which it carries. It keeps away moisture and bacteria. Corrugated boxes provide maximum protection to the products inside. It is easy to customize. It is cost-effective and sustainable also.

Corrugated box manufacturers are mainly focused on the strength of the boxes. Because these boxes need to carry heavier objects.

3. Boxboard or Paperboard Cartons

The Boxboard is thin and lightweight compared to corrugated boxes. It mainly used to carry breakfast cereals, shoes, and crackers. It does have the middle layer to give extra strength. The bottom part of these boxes can be used for art and craftworks. The paperboard used for wallboard products and wall separations, For paperboard packaging usually follows traditional methods such as die-cutting glueing and folding. Food processors getting new innovative packing ideas through boxboard packaging.

The Three Types Of Packaging Help In

The fresh fiber and strong, multi-layer structure of paper boards help to give higher strength and stiffness, As a result, it provides converting excellence, reliable packaging performance, and high material efficiency. As a result, it will reduce overall weight and will reduce supply chain cost.

Three Types Of Packaging Marketing

Quality control begins with the printed packaging box manufacturers. They will take samples from individual packets and will test. The testing process carries a series of process such as Glue strength, bursting strength, compression, and highly accurate dimensional tests. They will measure the moisture inside the pack and depends on the value will make the further decision process. They will also check Trimming, cutting, and scoring must be correct. No damage to the cardboard is allowed. Future printed packaging box manufacturer must concentrate on recycled packaging. They have to use inks and biodegradable oils.